Get to know us

JRI Consulting is a division of the Azwell Holdings’ company, and was created to leverage the skills and experience that our founders Joshua, Reuben and Immanuel have acquired in managing and growing operations valued in excess of R1 billion, to help other businesses grow and reach their full potential.

Our mission

At JRI Consulting we understand that enterprise and entrepreneurship have the unique ability to improve society and the livelihoods through employment and income generation. Our mission is beyond just business, and that speaks to our tailored, individual approach, flexible costing and long-term commitment

Our team

Our strength lies in our individuality. Set up by Joshua, Reuben and Immanuel, the team strives to bring in the best talent in various fields, from supply chain optimization to operations automation.

Joshua Van Straaten
  • Seasoned professional with extensive experience in the fabless semiconductor industry.

  • Specialized in automation, development, testing, and production environments.

  • Successfully automated testing processes for Network Interface Cards, improving quality and reliability.

  • Demonstrated expertise in optimizing automation processes to enhance efficiency and reduce costs in manufacturing and production.

Reuben Pieterse
  • Experienced supply chain professional in a multinational fast-moving consumer goods company.

  • Optimized resources and reduced shipping costs without compromising service.

  • Successfully managed value creation projects, improving client relationships and generating mutual value.

  • Oversaw annual product supply worth over R1 Billion to store shelves.

Immanuel Ryan
  • Bcom graduate with a degree in Business Management.

  • Experienced as a supply chain manager in a top FMCG company.

  • Skilled in simplification, automation, and report building.

  • Proficient in problem-solving and joint value creation for teams and customers.

  • Collaborated closely with Shoprite and ensured +1 Billion Rand worth of stock on shelves with a +95% on-shelf availability.